Companies Must "Trade Markets" As Global Fights Escalate

The global economy is open and closed at the same time

As a rebordered world rises, where geopolitics is establishing new and old borders, from economic to ideological, global businesses are in the bullseye. The footprint of companies is being “squeezed” or “cut down” as governments look at regional trade or social design through the lens of geopolitics.

This is the start of countries putting “Geopolitics First.”¹

While this has been occurring for some time, what is brewing now, especially as Trump prepares to take office, is far more significant. Companies face a new reckoning where they cannot sell without geopolitics coming in their way. Executives face a new reality where they must “trade markets” to remain competitive.